H&M / Zara / Rockets of Awesome
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Primary
primary.com
First, you need the basics. prides itself on offering high-quality essentials, in bold colors, with none of the glitter/slogans/licensed characters that can drive you nuts — all at affordable prices, in sizes up to 12Y.
RELATED: The Best Baby Stores Online for Parents to Bookmark Right Now
Carter’s
carters.com
For more basics, is an affordable place to stock up on things like bodysuits for babies, socks, and affordable outfits for toddlers up to 5Y.
Burt’s Bees Baby
burtsbeesbaby.com
Not just for babies, offer clothing up to 7Y, and all of it in ultra-soft, organic cotton. Plus, when it comes holiday time, it’s a good place to look for .
Target
target.com
Old Navy
oldnavy.gap.com
With lots of fun styles to choose from at don’t-drain-the-wallet prices, is also a great shop to browse every once in a while refresh their wardrobes for the season.
H&M
hm.com
Similarly, ‘s on-trend clothes are priced at the “stock up” price point, so it’s a good one to hit up the next time they hit a growth spurt and need a big closet replenishment.
Zara
zara.com
Fast fashion isn’t just for adults. When you want to mix up the basics with some trendier items, you can shop at for clothes for babies and kids up to size 14.
Zutano
zutano.com
offers clothing in cute patterns for newborns through toddlers — but the cozy fleece baby booties are a must for keeping those adorable baby feet warm.
Gap Kids
gap.com
With sizes that go up to kids’ XXL, you never have to worry that your kids have outgrown the . Plus, they often get graphic T-shirts and dresses with your kids’ favorite characters.
Rockets of Awesome
rocketsofawesome.com
used to just be , and while you can still get clothes mailed to you if you like that convenience, you can now also shop individual items online. And, with these cool, exclusive designs, why wouldn’t you?
Tea Collection
teacollection.com
The global-minded gets its design inspiration from all over the world, and is also committed to offering fair and humane working conditions for the factories that manufacture its clothing.
Hanna Andersson
hannaandersson.com
Like Burt’s Bees Baby, clothes are also made from soft, organic cotton. In addition to their own colorful patterns, you can find clothes with characters from Disney (including Pixar and Marvel), Dr. Seuss, and Curious George up to size 18.
Fair Isle Cardigan
bodenusa.com
Though not priced for everyday shopping, if you’re looking for a splurge or willing to wait for a sale, offers classic designs in sizes up to 12y.
Schoola
schoola.com
For kids, it makes sense to go the used route: They grow out of clothes so fast, sometimes they only wear an item once or twice before it no longer fits — and it’s such a shame to see those clothes go to waste. Schoola sells gently used clothes for kids (and women), and a portion of the proceeds goes to benefit a local school. Then, when it comes time to clean out your kids’ closets, you can mail Schoola their old clothes for free (just request a mail-in bag and print a pre-paid envelope!) and raise money for your own hometown school.
Maisonette
maisonette.com
For special occasions (or when you just want to get something extra nice), offers kids’ clothes from hip luxury brands. (It was started by an ex-Vogue staffer.)
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